Inman


    Make it about them: How to win trust and more clients
    When meeting with new clients, take a page from other service industries, and focus on their needs first before you launch into a pitch. That way, you can tailor it to clients' specific needs and win their trust along the way.

    Lesson Learned: Trust your gut
    In this weekly column, real estate agents across the nation share stories of the lessons they?ve learned during their time in the industry. This week, Greenwich, Connecticut, agent Julianne C. Ward.

    8 feng shui basics all agents should know
    If you?re interested in learning more about the ancient Chinese practice of feng shui, and how it applies to real estate and staging, then here are eight basic principles.

    Millennials can differ by age: what agents need to know
    As the oldest of the millennial generation push toward 40, they?re acting less and less like their younger selves. With partners, parenting, new jobs, and pets taking center stage, their lives are often more complicated, their circle of concerns wider and their experiences around home different from their younger counterparts.

    3 strategies to cut through the noise and build a lasting business
    Remember that shiny new toy you just had to have as a kid? All your friends had one, and you needed it, too. When you finally got it, you played with it for maybe a couple of months before moving on to the next big toy craze.

    Don?t ignore this part of your pipeline
    Read through any real estate group on Facebook and you?ll see the top question is often about which CRM is best. To which most will reply, ?whichever one you?ll actually use.? A CRM is a powerful tool for any real estate professional. And actively using it is, in fact, a critical part of being successful with it.

    Build a culture of learning and growth
    Competition for talent in real estate is fierce. And one of the strongest differentiating factors for your brokerage is found in training and continuing education. It?s something Dan Nelson, VP of Performance Excellence at Leading Real Estate Companies of the WorldŽ (LeadingRE), feels passionate about and the reason LeadingRE has prioritized educational offerings for its network of 565 brokerages.

    How to curate a consistent marketing experience
    When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby?s International Realty in Montecito, I'm not a salesman: I'm an expert in luxury. I work hard to reinforce that image by presenting a consistent ? if differentiated ? experience for potential clients on all of my marketing channels.

    Success stories from Startup Alley: FIRST
    For real estate agents and brokers, most of their new listings will come from their sphere of influence. Which means staying in touch with people they already know is paramount to driving business. But while the average homeowner moves every 7 or so years, the vast majority have lost touch with their agent by that time.

    6 tips for creating video that today?s consumers will actually watch
    Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video ? sans sound ? that captivates viewers? Here are six tips for making your silent video shine.

    President Donald Trump holds Realtors in the palm of his hand
    Most were pleased with Trump's performance and identified with him as a real estate businessman.

    Ambassadors announced for Inman Connect Las Vegas 2019
    Ambassadors are vibrant members of the Inman community who volunteer at each event to make introductions, help new attendees find their way and bring the spirit of connection alive.

    House passes Equality Act in step toward LGBT housing protections
    Currently, 21 states and the District of Columbia prohibit discrimination on the basis of sexual orientation and gender identity. Wisconsin banned discrimination only on the basis of sexual orientation, not gender identity.

    Why didn?t all the rain put a halt to homes sales this spring?
    The conventional wisdom is that the past month of nonstop rain should have put a damper on real estate sales, but, in fact, the opposite has happened.

    President Trump announces end to steel tariffs, attacks Dems at NAR conference
    President Donald Trump spoke broadly about cutting regulations and announced his administration struck a deal with Canada and Mexico that would ostensibly lift steel and aluminum tariffs at the National Association of Realtors midyear legislative meetings and trade expo.

    WATCH: President Trump addresses the National Association of Realtors
    President Donald Trump is addressing attendees of the National Association of Realtors' (NAR) annual mid-year legislative meetings and trade expo.

    The Inman Weekender: 7 tips for post-inspection negotiation
    Need something to occupy your spare moments between running errands and open houses this weekend? Check out our "Back to Basics" series and this week's top news.

    Brown Harris Stevens leaders deny possible sale ? but rumors persist
    In a letter to the company's more than 1,000 agents, CEO Bess Freedman and President Hall Willkie emphatically say the company is not for sale and accuse an unnamed brokerage of spreading rumors to support unethical recruitment tactics.